What is a conversion?

What is a conversion?

• A. A patient that shows up for a report of findings.
• B. A patient that doesn't show up for their first visit
• C. The number of patients that complete informed consent and begin care
• D. A patient that completes a treatment plan

Answer: (C)

Conversion in chiropractic practice means turning an interested person into an actual patient who begins care. The best answer identifies conversion as the number of patients who complete informed consent and start treatment, because that moment marks the commitment from a lead to a real patient and initiates ongoing care. It measures how effectively the practice moves potential clients through the intake process into active care. The other ideas describe steps that occur before or after starting care—showing up for a report of findings is a visit before deciding to begin, a no-show is an opportunity lost, and completing a treatment plan reflects completion of care, not the transition from inquiry to active care.

Conversion in chiropractic practice means turning an interested person into an actual patient who begins care. The best answer identifies conversion as the number of patients who complete informed consent and start treatment, because that moment marks the commitment from a lead to a real patient and initiates ongoing care. It measures how effectively the practice moves potential clients through the intake process into active care.

The other ideas describe steps that occur before or after starting care—showing up for a report of findings is a visit before deciding to begin, a no-show is an opportunity lost, and completing a treatment plan reflects completion of care, not the transition from inquiry to active care.